Online reputation management or ORM in digital marketing is a strategy or practice of attempting to shape public perception of an enterprise or entity/person by influencing online information about that entity or person. The main objective of online reputation management involves pushing down the negative search results by bridging the gap between how a company perceives itself and how others view it. Research carried on by popular reputation management companies found that about 85% of online adults search Google to find information about third parties or companies to know about their reputation in the form of positive/negative reviews or feedback.
Online reputation management as a service has now emerged as an important digital marketing strategy or technique in ensuring that an organization’s goodwill or reputation is not damaged due to negative discussions or comments about its businesses through online/offline mode. These negative comments should be dealt with swiftly to avoid tainting of its business through the weapon of online reputation management services.
Avana solutions offer comprehensive online reputation management services and techniques in ensuring protection as well as restoring your brands online presence and in maintaining your businesses superb image in the eyes of the internet users. Avana solutions effectively monitors all available traditional/internet as well as social media channels where online users talk about your business or post information good or bad through blogs, reviews, postings in internet forums, contact forms, feedback forms etc.
As an experienced and reputed online reputation management services provider we help our clients in mitigating any damage due to negative comments or reviews posted against their products and services by offering quickly a list of possible proactive responses. In addition, we also undertake ORM campaigns that will help in defending your brand image.